The Basics of Fashion Licensing, Licensing 101 #FashionLaw

EBITU LAW GROUP, P.C. Fashion Law

What is a Licensing Agreement? In lay and very simple terms, it is the permission that one person (licensor) gives to another (the licensee) to use property owned by licensor. Several areas of the law come into play mostly contracts and intellectual property law. Benefits: Licensor gets royalties/more revenue streams, more brand recognition, entrance into new markets (Africa and Asia serve …